FMCG, RETAIL

Our extensive experience in the sector enables us to advise the largest companies operating in the FMCG industry in Poland, which has given us a deep understanding of both the business realities and the regulatory challenges faced by entities in this sector. Effective legal counsel for FMCG companies requires a combination of expertise across multiple areas of law. That is why, for each project, we assemble interdisciplinary teams that bring together experience in corporate law, tax law, competition and consumer law, labor law, intellectual property, and sector-specific regulations.

How do we support companies in the FMCG and retail sectors?

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M&A Transactions

We advise on M&A transactions on behalf of both buyers and sellers. We have participated in numerous transactions involving companies in the FMCG sector, including projects with a high degree of organizational and regulatory complexity.

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Restructuring and Reorganization

We participate in the largest domestic and international restructuring projects in the FMCG sector. Among other things, we assist with:

the separation of retail and wholesale operations,
the creation of separate legal structures,
the optimization of operational and ownership models.

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Private Labels

We support companies that sell private-label products, particularly in the following areas:

product launch,
advertising and promotion,
compliance with industry regulations.

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Taxes and Tax Proceedings

We advise FMCG companies on day-to-day tax matters and represent them in tax, customs, and criminal proceedings, particularly those involving VAT. We develop and implement procedures to mitigate the risk of involvement in so-called VAT carousels and other schemes designed to prevent tax fraud.

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Proceedings Before the Office of Competition and Consumer Protection (UOKiK)

We represent clients in proceedings conducted by the President of UOKiK, including those concerning market practices, competition protection, and contractual advantage.

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Trade Restrictions and New Regulations

We advise on changing regulations affecting commercial activities, in particular those concerning:

product labeling,
advertising and promotions (including alcoholic beverages),
distribution and sales restrictions,
new legal instruments, such as split payment, payment backlogs, cash payments, and e-receipts.

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We assist not only in interpreting the regulations but also in developing and implementing procedures to bring our clients’ operations into compliance with the new requirements.

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Employees and Employment Structures

We handle projects in the field of labor law, including, among others:

hiring employees and managers,
working with temporary staffing agencies,
establishing management employment structures,
designing incentive programs, including employee stock ownership plans.

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Our Approach

We combine practical business experience with in-depth knowledge of regulations and the realities of regulatory oversight. We deliver solutions that are clear, secure, and actionable, supporting FMCG clients at every stage of their business development - from day-to-day operations to complex restructuring and transaction projects.

Why us?

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In our work, we emphasize efficiency, transparency, and proper communication.

We understand that we are entrusted with managing strategic projects and are always available. We strive not only to answer questions but also to address the real business needs of our clients.